.Article Perspectives: 15.Ever before thought about just how an electric designer ends up managing an influencer advertising platform? Jonathan Eg, Chief Executive Officer of Partipost, splashes the tea on The Adrian Series.Secret takeaways:.Why exchanging protocols led to loneliness (as well as a career pivot).The magic formula: authenticity + uniformity = influencer results.B2B influencer marketing in Asia: It is actually happening, however slowly.AI influencers: Cool, yet most likely won't substitute your BFF's Instagram.The payment complication plaguing influencer advertising (as well as just how Partipost is handling it).Enjoyable reality: Jonathan's daddy anticipates Mondays. Yes, you read that right.Profits: The influencer marketing landscape is actually advancing faster than you can easily point out "swipe up." From micro-influencers to AI characters, the game is changing-- however credibility still reigns supreme.Therefore, before you cross out that good friend along with 200 followers as "certainly not influential," always remember: around the world of nano-influencers, your bestie might simply be the following huge trait.Tune in for even more influencer knowledge and also possibly grab a pointer or more for your very own Instagram game!